• 20 Feb
• 2 Comments

Launch New Mobile App Marketing Pitfalls To Avoid

Researching the key players in the category your app operates in can give you some great insights into what your target audience values in an app. How are other apps named? Are they memorable? Which categories are they targeting? Which keywords are they ranking high for? An analysis could prove to be very useful in getting your app in front of the right audience. To get started, create an excel sheet similar to the one shown below and list the key features in order to find out where your app stands against the competition.

So, let’s say you spend a great deal of time developing features that you think will make your app a rage once it’s out, and you get your entire team to send in their feedback on the app. But, are they the real target customers of your app? Beta testing is the first opportunity to get some unbiased first-hand feedback from your target audience.

Identify your target customer, find out which channels will help you reach them, and recruit beta testers. Actively engage with them to learn as much as you can. Reward active beta testers and put them on the early sign-up list so they’re the first to know when your app is out. Bright Studio can be a great platform for organizing beta testing. The number of beta testers you need depends on a number of factors, such as your goals and length of the test, how much you are willing to spend on it, and your target market. You can read more about it here.